Let's take a look at the main characters of Sumikko Gurashi! If you search for Sumikko Gurashi on Amazon, you'll find a variety of products for sale, from children's toys to coloring books to games.įor prices, please check the store where the item is sold.Īlso, the "Rilakkuma & Sumikko Gurashi Festival" collaboration event at the Yokohama ASOBUILD was originally scheduled to begin in April 2020, but was unfortunately postponed due to the spread of the new coronavirus.
There is a wide variety of Sumikko Gurashi merchandise, including stationary, plush toys, pouches, tableware, miscellaneous goods, figurines, toy computers, origami, and many other goods that have been made into movies and games.
New characters are being created as well.Īll of the characters are characterized by a somewhat pessimistic personality, such as being troubled and lacking in self-confidence, on top of also being cute, this is what makes them so attractive. The main characters are called Sumikko, and the side characters are called Minikko. Sumikko Gurashi, which was created in 2012, is very popular, especially among children, and sales of related products in 2019 amounted to about 20 billion yen. The character are created with the theme that "corners make you feel calm." The characters were designed by Yuri Yokomizo, a designer at San-x’s. Sumikko Gurashi (roughly translated as "Life in the Corner") is a set of original characters by "San-x," and has the sub title "It's calm here."
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